Aladdin's Olive Tree: A Story of Heritage and Passion for the Land
Our story began with a dream from the heart of the farm, a dream planted by our father, Engineer Alaa El-Din, after the age of sixty. It wasn't just a project; it was a passion to cultivate the land and sow goodness for everyone to reap. Our father passed away in 2021, but his dream didn't die with him. Instead, we, his children, carried the torch, supported by our dear mother, to immortalize his name in 'Alaa El-Din's Olive Tree' —a trust we place in your hands.
The Era of Quality: Where Expertise Meets Nature
In 2023, the brand launched with a promise we made to ourselves: to offer nature as it is. We started with virgin olive oil, drawing inspiration from our experience and from nature itself to create skincare solutions. Dr. Ahmed Alaa played a pivotal role in developing natural formulas (for hair, massage, and skincare) that are 85% pure olive oil, free from any chemicals.
Fakhr Zeitouneh Aladdin: Gold Medal 2026
Our journey culminated in success at the 2026 Al-Ahram International Olive Competition, where our "Aladdin Olive" olive oil won the gold prize. This achievement is not ours alone; it is the fruit of our commitment to you and to our father's legacy.
The Journey of Expansion (From the Bounty of the Earth)
We didn't stop at the oil that won gold at the 2026 Al-Ahram International Competition ; we continued our quest for excellence. We introduced natural soap with hints of coffee and charcoal, and at the beginning of 2026, we added raw, unfiltered, and undiluted apple cider vinegar. Today, we proudly offer natural honey (with the lowest sucrose content), pomegranate molasses, and dates with the highest concentration and lowest sugar content on the market. We don't just sell products; we bring you the best of nature in a bottle.
